Presumably feeling the heat from Apple Music, Spotify has cunningly created a smart workaround for the so-called Apple tax, a 30 percent cut the company makes on sales of content subscriptions sold within apps.
Normally, when you upgrade to Spotify Premium in their iPhone and iPad, Apple brings up a standard prompt to confirm your purchase through the iTunes billing system. For those unaware, all in-app subscriptions are subject to the same 70:30 revenue split like apps sold on the App Store and Mac App Store.
But as The Verge said Wednesday, Spotify is employing new tactics seeking to encourage people who would subscribe to their Premium through the iPhone app to instead transfer their account onto the web and save $3 per month in the process…. Read the rest of this post here
“Spotify nudging iPhone users to buy Premium subscription on the web, not through iOS” is an article by iDownloadBlog.com.
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